If you're still asking why about social media, here's a simple but interesting infographic on Facebook, Twitter and building relationships.
It's been very interesting to watch as social media molds the way we all do business. What it undoubtedly has done has made the media much more accessible to us all. The information you provide for the media to peruse gives your property the exposure and possible chance to be noted for a review, write-up, story, etc. A static website just isn't enough anymore. Get your recipes, photos, sunrises, etc. out there! Blog, photo-blog, etc. You never know who is watching...
I've just created this site as a tool for the hospitality industry to keep up with web marketing trends. So much of the marketing I do as a REALTOR can be applied to the way hotels, inns, bed and breakfasts, restaurants and other recreational businesses perform their marketing too. We're both selling something - what I'm selling is just longer term! We both try to showcase the real estate or property but as important or even more important is the area surrounding the property. So over the past couple years, as I transitioned from Innkeeper to Lodging Broker, the time I've spent in online marketing research has been an invaluable learning tool that I wanted to share with those already in the hospitality business or those looking to get into it. Besides, it's easier to point someone to my website than to explain on a regular basis :)
I welcome comments and suggestions, since I fully believe in engaging, networking and building and maintaining relationships.