Quite frequently now I am seeing hotels, large and small, offering discounts "mention Twitter code #abc123". I've recently tweeted "anyone recommend a Boston area hotel/inn under $200?" and several area lodging establishments tweeted me directly with offers and discount codes not available on their websites. This enables the establishment to know exactly where their business is coming from. You can't ask for a more convenient and free method of advertising providing the capability of tracking your ROI. If you don't want to publicly offer discount rates on your website, this is a way to be selective when you see the demand pop up on your Twitter stream. Set up a column for relevant key phrases pertaining to your business and location and watch that stream for that opportunity. From Hootsuite (or your preferred Twitter client) post it to Twitter and Facebook. But I'd create one for Twitter and one for Facebook, enabling you track the ROI from each, separately.
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About MeI'm an innkeeper/chef, cookbook author and Realtor with The B&B Team out of Kennebunk, Maine, selling B&B's and Inns. I'm an advocate for Maine tourism and strive to show "Maine, the way life should be" through social media networking and online marketing. I've embraced the technology available to us and love to share it with those who want to keep up with today's tech savvy world. Having experience in both, I realize marketing the hospitality industry is not unlike real estate and I'll show you how... Archives
April 2012
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