Do you have the Pinterest share button installed on your website? If your website contains images, you should! Pinterest is the fastest growing way to allow visitors to share images that appeal to them on your website. Then their friends follow their pin boards, share the photos they've pinned, and before you know it, you've created another resource for referrals to your business. And it's FREE advertising.
So THE most important criteria is quality, enticing images. Pay attention to your guest feedback. Do they tell you that your website doesn't do your property justice? Do you show enough what you have to offer? Your website should contain more images than words. We look at photos first, then go back for the words if the photos capture our attention.